
2024 BUSINESS PERFORMANCE REPORT
2024 continued to be a year of turbulence and challenges for the global economy in general and the Vietnamese insurance market in particular. In addition to the prolonged impacts of global economic recession, inflationary pressures, monetary policy adjustments, and shifts in consumer behavior, the year also witnessed significant climate change events - most notably, Typhoon Yagi, the most severe storm in the past 30 years.
In the face of these challenges, Bao Long demonstrated strong resilience by proactively adjusting its strategic direction, restructuring operations, and effectively implementing the 2023 - 2027 development strategy, which focuses on three strategic priorities:
Technologization
Enhancing operational capacity and service quality
Developing corporate culture and brand identity
Thanks to a consistent strategic vision and unified efforts across the organization, Bao Long maintained business stability, preserved its nationwide distribution and customer service network, and continued expanding new distribution channels such as bancassurance, agency networks, and digital insurance platforms.
At the same time, Bao Long placed strong emphasis on upgrading IT infrastructure, standardizing governance processes, strengthening workforce capabilities through targeted training, and promoting a customer-centric corporate culture.
The achievements in 2024 are clear evidence of Bao Long’s determination, adaptability, and resilience in navigating a volatile and challenging market environment - further reinforcing its position as one of the most reputable non-life insurance enterprises in Vietnam.
Financial performance
Business results
Items | 2024 Planned Million VND |
2024 Actual Million VND |
Actual/Planned % |
---|---|---|---|
Insurance operation | |||
Premium revenue | 1,530,000 | 1,526,345 | 99.8% |
Total expenses for insurance activities | 1,277,972 | 1,306,590 | |
Gross profit from insurance activities | 252,028 | 219,755 | 87.2% |
Financial investment | |||
Financial income | 77,000 | 101,960 | |
Financial expenses | 1,300 | 6,973 | |
Gross profit from financial activities | 75,700 | 94,987 | 125.5% |
Other income | 0 | 782 | |
General and administration expenses | 246,678 | 233,449 | |
Profit before tax | 81,050 | 82,076 | 101.3% |
Assets and Resources
Items | 2024 Planned Million VND |
2024 Actual Million VND |
Actual/Planned % |
---|---|---|---|
Professional Reserve Fund | 774,429 | 861,456 | 111.2% |
Owners’ equity | 901,744 | 900,230 | 99.8% |
Investment portfolio | 1,440,847 | 1,504,147 | 104.4% |
Total assets | 2,382,000 | 2,575,593 | 108.1% |
Business solutions implementation results in 2024
2024 marked the second year of Bao Long’s 2023-2027 business strategy, emphasizing three strategic priorities: (1) Technologization, (2) Operational Capacity, and (3) Culture and brand name. Additionally, Bao Long focused on five solution areas to achieve its goals: (1) Performance, (2) Expertise, (3) Creative Innovation, (4) KPIs, and (5) Bolding. The results achieved in 2024 are as follows:
Macroeconomic and Vietnam’s
Non-Life Insurance Market Prospects
Business solution
and action plan in 2025
In 2025, Bao Long will prioritize comprehensive solutions to enhance efficiency, expertise, and innovation. Key initiatives include advancing technology systems, streamlining processes, developing human capital, and strengthening team cohesion in preparation for its 30th anniversary. The Company targets a 5% increase in insurance premium revenue and aims to reinforce its financial foundation for the next stage of growth.

Financial planning 2025
Items | 2024 Actual Million VND |
2025 Estimated Million VND |
Growth % |
---|---|---|---|
Insurance operation | |||
Premium revenue | 1.526.345 | 1.609.000 | 5% |
Total expenses for insurance activities | 1.306.590 | 1.373.869 | |
Gross profit from insurance activities | 219.755 | 235.132 | 7% |
Financial investment | |||
Financial income | 101.960 | 63.060 | |
Financial expenses | 6.973 | 2.000 | |
Gross profit from financial activities | 94.987 | 61.060 | (36%) |
Other income | 782 | - | |
General and administration expenses | 233.449 | 240.135 | |
Profit before tax | 82.076 | 56.057 | (32%) |
Assets and Resources
Items | 2024 Actual Million VND |
2025 Estimated Million VND |
Growth % |
---|---|---|---|
Professional Reserve Fund | 861.456 | 922.093 | 7,0% |
Owners’ equity | 900.230 | 945.076 | 5,0% |
Investment portfolio | 1.504.147 | 1.635.853 | 8,8% |
Total assets | 2.575.593 | 2.681.000 | 4,1% |
HUMAN RESOURCES AND TRAINING
Bao Long has constantly believed that by maximizing each employee’s motivation, Bao Long can increase customer satisfaction and continually increase The value for shareholders. Bao Long always Strives to create a working environment in which Every member feels satisfied with their work and Promotes themselves to continue development during the month.


0%
Employees holding university and postgraduate degrees
0%
Employees having over 10 years of experience in insurance industry
0
Total number of employees by
December 31, 2024
HUMAN RESOURCES DEVELOPMENT STRATEGY
Bao Long focuses on building a well-trained and highly qualified human resource capable enough to adapt to continuously changing and competitive business environment. Each individual is entitled to opportunity to self-train, challenge and uphold their talents in a unified work environment towards common goals.
Especially, Bao Long also focuses on developing a rich-experienced expert team, creating favorable conditions for them to work in an honest, open environment, promoting creativity and innovation. The Company also ensure appropriate remuneration policies, building pride and spirit of engagement.

HUMAN RESOURCES STRUCTURE
By December 31, 2024, total number of employees of Bao Long was 970, including:
58%
in Business Department.
75%
holding university and postgraduate degrees.
54%
are under 40 years old, young, dynamic and eager to learn.
27%
of employees with over 10 years of experience in insurance industry.
Bao Long is always updating new knowledge, making changes and improving work environment, building corporate culture as a solid foundation for employees to create optimal values to customers.


Bao Long maintains a competitive salary, bonus policy closely associated with business performance and work quality of each individual. In addition, the Company also provides attractive benefits to improve quality of life of employees, including:
Periodic health check.
Annual trip and vacation.
Health, accident, motorbike insurance.
Cash gifts on birthdays and holidays.
Bao Long commits to building a professional, dynamic work environment where each employee has opportunities to develop and contribute to the company’s overall success.